General Background:


The Festival International du Film was supposed to begin in Cannes in 1939, but due to the war, the launch date was put off. Finally, on 20 September 1946 the Festival de Cannes opened its doors for the first great international cultural event of the post-war period.The Festival was organised as a non-profit organisation, managed by a Board of Directors and was to become "state-approved" as in 1972. It has taken place every year - with the exception of 1948 and 1950 - first in the month of September, then in May as of 1952 till today.



Main Objective:


  • To attract the foreign producers to EGYPT

  • Rebuild on EGYPT branding around the world

  • Deliver and confirm the message that EGYPT was the best and the better is yet to come.


Agency: Equinox Graphics - Cairo.