The existing revamped English Logo.

After studying its dimensions, visual structure, typography and shape ...

As well as its dimension in relation with the outer oval green outline

After playing around until reaching this typographic Arabic solution.

You will notice that we maintained the same shape, structure, ending of each letter as well as the gap between them.

And here it is the end result.

English and Arabic


The time had come for this iconic global brand to evolve their logo and store design.

The chili fruit has been redrawn, giving it a cleaner look and making the clever way the stalk acts as an apostrophe clearer.

The new look will appear across The Middle East region.

The new English mark, designed by San Francisco based Tesser.