In Egypt, so much has been happening, that people became immune to any kind of amazement. The general feeling was "Nothing in this world is worth a wow anymore. Almost nothing."


This campaign hit the right spots, and "Be Wowed" became the new catch phrase among the nation.


Advertiser : Edita - Freska

Agency : KAIRO

Production house : MELON FILMS

Director : Omar Hilal

Post Production: Graphic Aroma
Sound Design: Hosny Ali, Frequency



  • Dubai Lynx 2013 Film Product/Service Food Bronze