In Egypt, so much has been happening, that people became immune to any kind of amazement. The general feeling was "Nothing in this world is worth a wow anymore. Almost nothing."
This campaign hit the right spots, and "Be Wowed" became the new catch phrase among the nation.
Advertiser : Edita - Freska
Agency : KAIRO
Production house : MELON FILMS
Director : Omar Hilal
Post Production: Graphic Aroma
Sound Design: Hosny Ali, Frequency
Dubai Lynx 2013 Film Product/Service Food Bronze