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JUMEIRAH | CALENDAR

The yearly calendar is somehow a tradition for Jumeirah Group.

For the last couple of years, the brand has focused on promoting locations and properties in conservative manner.

Jumeirah Group decided to reinvent their usual calendar into something unique that conveys this message of “globality”.

 

 

CONSUMER INSIGHT:

A work desk is always dull and stacked by a pile of papers. It's not appealing to look at and sometimes the lack of creativity around you depresses you.

We all need something to rest our eyes on and cheer us up during a long hard day of work.

 

 

PERCEPTION & BEHAVIOR: GOAL

This desk calendar is not only a tool; it's a piece

of art. It inspires me to travel and visit new places.

 

©Fady Youssef 2019