WILD GUANABANA “ENCOUNTER”
Wild Guanabana is the Middle East and North Africa’s first Carbon-neutral travel company specializes in designing unconventional adventure travel experiences in wild and wonderful destinations around the world.
The brief was to design a solution that drives traffic to WG’s website, in a way that reflects the creative nature of the company as well as its core essence: Life Changing Journeys.
We believe that simplicity is master; and since we are speaking to a global audience, we felt it shouldn’t be language or race based. so by learning more about their different adventures, as well as depending only on visual impact,
we designed a poster campaign featuring the adventurer himself and his different encounters.