NANA has been pioneering efforts to challenge period taboos globally, but no major brand had addressed this in the Middle-East due to fears of backlash. Many women there hide period products in public, often concealing them in old newspapers or black plastic bags.

 

To change this behavior, NANA created "Taboo Totes," transparent bags showcased by local influencers at Dubai Fashion Week.  This unbranded campaign quickly went viral, generating both outrage and support, and encouraging influential women to join the conversation. The strategy aimed to normalize menstruation discussion, leveraging social media and influencers to shift the dialogue from debate to practice.