The e& campaign set out to Educate by showing how its products, services, and verticals are seamlessly woven into everyday life, and to Inspire by telling stories that resonate with people’s ambitions and dreams. Featuring global icons like Jason Statham, Megan Fox, Shahrukh Khan, Amina Khalil, and Lewis Hamilton, the campaign captivated audiences worldwide, positioning e& as a brand that goes far beyond traditional telecom.