TOYOTA | BRAND CAMPAIGN
to break through the rational connotation people have of the Camry and create a more emotional perception of it, and highlight its bold new avatar.
to entice a younger demographic of consumers to consider the Toyota Camry as a great purchase and one that comes with peer acceptance.
Capitalizing on the TVC and extend it online, as an interactive microsite designed with mobile first approach and optimized across platforms.
Art Director: Fady Youssef / Samer Haddad
Creative Director: Michel Zouein
Associate Creative Director: Wissem Abdelnebi
Agency: Drive Dentsu, Dubai, UAE