©Fady Youssef 2019

Show More

TOYOTA | BRAND CAMPAIGN

The Challenge:
to break through the rational connotation people have of the Camry and create a more emotional perception of it, and highlight its bold new avatar.

Objective:
to entice a younger demographic of consumers to consider the Toyota Camry as a great purchase and one that comes with peer acceptance.

Execution:
Capitalizing on the TVC and extend it online, as an interactive microsite designed with mobile first approach and optimized across platforms.

Credits:

Art Director: Fady Youssef / Samer Haddad
Creative Director: Michel Zouein

Associate Creative Director: Wissem Abdelnebi
Agency: Drive Dentsu, Dubai, UAE